Fresh Fruits
Apples, pears, citrus, berries, grapes, and tropical fruit — the high-velocity anchor of produce distribution and the engine of perishable trip planning.
Brand Previews · Produce Distribution Solutions
Your Brand.The Right Distributor.Real Produce Opportunities.
ProduceDistribution.org takes produce brands, growers, fresh-cut suppliers, greenhouse operators, and value-added companies and gets them introduced to distributors, wholesalers, category managers, and retail buyers throughout North America.
ConnectIntroductions to the right produce distributors & buyers.
ShowcasePut your produce in front of category managers.
Gain AccessReach decision-makers across national & regional partners.
Grow FasterMove from first pitch to placement, faster.
ExpandScale proven programs into new channels & regions.
Where new produce brands integrate
Real opportunities across the produce supply chain.
Most emerging-brand wins in produce distribution live in six category programs. Knowing the program shapes the pack, the cold chain, and the placement.
Fresh Vegetables
Lettuce, broccoli, peppers, tomatoes, potatoes, and cucumbers with strong steady velocity and demanding cold-chain and quality programs.
Fresh-Cut Produce
Salad kits, stir-fry blends, cut fruit cups, veggie trays, and ready-to-eat packs — the fastest-growing format for grab-and-go and meal-solution shoppers.
Greenhouse & CEA
Greenhouse tomatoes, cucumbers, peppers, hydroponic and vertical-farm leafy greens — controlled-environment growing that smooths supply and freshness all year.
Organic Produce
Certified-organic fruits and vegetables, organic herbs and fresh-cut — clean-label assortments for health-aware and sustainability-minded produce shoppers.
Value-Added & Specialty
Snack packs, fruit cups, prepared bowls, fresh herbs, microgreens, and gourmet specialty produce engineered to lift basket value and cross-merchandise.
Cold-Chain Produce ProgramsCurated assortments built for high-velocity, perishable produce departments.
Peak-Season HeadquartersSeasonal sets, displays, and cross-merch built for peak harvest occasions.
Real Solution CenterPack, cold-chain, and placement guidance from operators who move the produce.
1,000+Produce SKUs previewed
500+Distribution partners in network reach
25+Retail & foodservice channels
Brand Previews
Your direct line to retail.
Our core line-up of assets — and the broader Brand Previews network — connects your produce with the right distributors, departments, and channels. A better way for brands to get seen.
Store Perimeter
- Produce Departments
- Deli & Dairy
- Meat Departments
- Bakery Departments
- Floral Departments
Center of the Store
- Grocery Aisles
- Frozen Aisles
- Health & Wellness
- Snack Aisles
- General Merchandise
Distribution
- Produce Distribution
- Direct Store Delivery
- Wholesale & Terminal Markets
- Foodservice Distribution
- Redistribution
Other Topics
- Category Management
- Cold-Chain Logistics
- Ripening Programs
- Seasonal Programs
- Funding Brands
Connect with the right distributors
Gain exposure in key departments
Drive consideration and sales
Deliver measurable results
Contract Manufacturing Alliance
Stronger connections. Smarter solutions. Better results.
The Contract Manufacturing Alliance gives produce brands direct access to a trusted network of fresh-cut processors, packers, and innovation partners — making it easier to develop, pack, and scale category-ready produce.
Powerful assets available to brands for their matchmaking efforts
Fresh-Cut Processors
Vetted processors across capabilities, capacities, and produce-handling scales.
Commercial Kitchens
Fully equipped kitchens for short runs, recipe development, and culinary testing.
Pilot Plants
Pilot facilities to scale fresh-cut and value-added formats before full production.
Food Innovation Centers
Innovation experts and R&D resources to accelerate produce product development.
Private Labelers
Private-label partners to bring retail-ready produce solutions to market faster.
Contract Packers
Packing partners for clamshells, bags, cartons, and co-packing needs.
Grower Resources
Trusted growers and suppliers to power your produce programs.
Packaging & Formulators
Packaging innovators and formulators to bring your vision to life.
One alliance. Endless possibilities.Let's build what's next. Connect. Collaborate. Create.
The team behind Brand Previews has
Over 100 Years
in the business
A legacy of experience. A future of opportunity.
Four generations of grocery, innovation, brand building & distribution excellence.
Durban Markets
Our story starts in the 1920s with a regional fresh-food business built on hard work, community, and a passion for good produce.
Certified Grocers
We grew alongside the industry as a proud member of certified grocers — contributing to one of the strongest buying and marketing cooperatives.
Global Brands
We partnered with iconic global companies in consumables, merchandising, and shopper engagement.
Emerging Brands
Co-founders and builders of successful brands — taking emerging produce products from field to shelf.
Built to Scale
Today we run our own distribution network, helping produce brands get to market efficiently and everywhere consumers shop.
Produce ExpertsDeep expertise across every fresh-produce channel.
Brand BuildersProven success developing and scaling winning brands.
Distribution PowerOur network. Your advantage. National reach, local touch.
Relationships That LastBuilt over decades. Focused on the future.
Building a stronger produce industry. Together.
Key trade associations & trade shows.
Uniting professionals across the fruit, vegetable, fresh-cut, and floral sectors to promote innovation, growth, sustainability, and a stronger future for fresh produce.
Fruits & Vegetables
Fresh. Safe. Innovative.IFPAPMAUnited FreshWestern GrowersAMFVA
Greenhouse & Specialty
Grown for a better tomorrow.CPMAAUSVEGMichigan Vegetable CouncilCEA Alliance
Organic & Sustainable
Better for people & planet.OPNOrganic Trade Assoc.Sustainable ProduceEquitable Food Initiative
Leading trade showsIFPA Global Produce & Floral ShowFresh SummitFruit LogisticaCPMA ConventionSoutheast Produce Council Expo
Retail Formats (Channels)
Connecting brands to produce distribution.
The Contract Manufacturing Alliance helps brands, distributors, and growers navigate retail channels by aligning the right produce with the right formats for growth.
Mass Merchandisers
- Walmart
- Target
- Costco
- Sam's Club
- Meijer
Grocery Retailers
- Kroger
- Albertsons
- Publix
- Ahold Delhaize
- H-E-B
Convenience & C-Store
- 7-Eleven
- Circle K
- Casey's
- Wawa
- Sheetz
Foodservice & Distribution
- Sysco
- US Foods
- Performance Foodservice
- Gordon Food Service
E-Commerce & Digital
- Amazon Fresh
- Walmart.com
- Instacart
- Thrive Market
- DTC
Coast to coast
Core customers in all 50 states.
We list the customers that are prime for your launch efforts — state by state. We have the channels, the relationships, and the cold-chain distribution power to put your produce in front of buyers everywhere consumers shop.
50States covered
100+Years of combined experience
8Retail channels served
1923Building ever since
Introduce your brand
Bringing a new product to the produce aisle?
Send your category, pack format, target banners, and current cold-chain status. The brand-preview team responds with a section-fit read and a clear path to placement.